Art of Mortgage Marketing

The mortgage industry is full of well-meaning, gifted LOs who end up kicked to the curb, and it’s all because they haven’t been able to avoid the landmines in our business. 

The question is, what are those landmines, and why do so many mortgage pros end up succumbing to them?

If these deadly mistakes are so common, is it even possible to avoid them altogether?

In this episode, I’m outlining exactly where those dangerous slip ups lie, so more LOs have the ability to not just survive, but thrive in this business . 

If you're not getting the results you want, chances are, your plan sucks. -Doren Aldana

Takeaways 

• Why a lack of plan is a ticking time bomb
  
  How can we expect to reach planet prosper if we don’t even have the roadmap to get there?

• The only landmine deadlier than not having a plan
  
  Are we unwittingly sabotaging ourselves by having a bad plan in place? 

• Why execution is everything
  
  So, you have a plan. The question is, are you working it?

With a new year comes the opportunity to redefine our energies, and in 2022, I’m urging you all to adopt the energy of champions. 

What would it take for us to believe we couldn’t fail this year? How can we get into the mindset that dictates success is not only achievable, but ours for the taking? 

In this episode, I’m sharing how to start thinking like the WINNERS we’ve been called to be, so we can stop doing it the hard way, already!

"If you want to attract the 10s, you’ve got to BE a 10." -Doren Aldana

Takeaways 

• How to break the cycle of meetings that go NOWHERE
  
  How can we stop regurgitating the same-old, bare minimum speech every other LO is pitching and start showing Realtors the kickass value we bring to the table? 

• 1 way to kick battery drainers to the curb, once and for all
  
  How can we align ourselves with the A-players, so we’re never at the mercy of unreliable Realtors again? 

• The truth about a rollercoaster income
  
  Is it really normal to have an inconsistent income, or could that be a symptom of a poor game plan? 

Stinkin’ thinkin’ only leads to stinkin’ results. When mediocre mind trash becomes the order of the day, even the most talented LOs will live a life of fruitless toil and frustration. 

What are the most harmful lies we need to kick to the curb right now? How do we cut ties with struggle, strife and stress right at the source? 

In today’s episode, I’m going to share how to stop feeding yourself mind trash, and adopt the thinking of champions and winners. 

The fastest, surest path to mediocrity is being realistic or reasonable. -Doren Aldana

Takeaways 

• The real reason you keep leaving money on the table for competitors to grab
  
  How do we stop idling in the parking lot of mediocrity and get on the fast track to freedom money?

• How to stop paying tuition to the university of knowing nothing
  
  What steps can we take to crack the code on more money and freedom? 

• The mind blocks that make money elusive
  
  Is there anything wrong with wanting wealth, financial abundance and earning more than we need?

For most mortgage pros, the very idea of relocating is enough to leave them shaking in their boots. 

What would it take for us to feel confident enough in our abilities that even if we had to move across state lines, we would crush it? Is it possible to dominate it in a whole new market, from the moment we step foot on the new territory?

In this episode, I’m sharing how to not only move into a new market, but build a next-level pipeline while doing it. 

"It's certainly very doable to reach your income goals in record time, as long as you’re doing it the smart way." -Doren Aldana

Takeaways 

• How to pinpoint the top producers in a new market
  
  How can we get started on our outreach to the top dogs before we’ve even arrived in their markets? 

• How to work with the best and forget all the rest
  
  Is there a way to bypass the low-producing Realtors in our market from the get go?

• The key to impressing Realtors in the first meeting
  
  So, we’ve enticed top producers into a meeting. How can we ensure it all goes smoothly once we’re in the same room?

For many mortgage pros, not achieving has nothing to do with a lack of motivation and everything to do with not knowing where we’re going wrong. 

So, what are our biggest, most common missteps? More importantly, what can we do to quit making them, altogether?

In this episode, I’m kicking off my brand spanking new Q&A series by answering your questions on how to stop being your own bottleneck. 

"Get intentional about your strategies. You have to be like a sniper in your business, vs. someone who is just spraying and praying." -Doren Aldana

Takeaways 

• What the fastest path to the cash is NOT
  
  What well-meaning strategies are we implementing that are doing more harm than good? 

• The key to using social media more effectively
  
  Are blog posts and a ton of content really going to help us see results right here, right now, or should we be doing something else? 

• How to step our game, stat
  
  How can we stop settling for ‘good’ and charge forth towards great?

When we’re constantly faced with rejection, it’s easy to feel like all agents are primadonnas and difficult to work with, but that simply isn’t true. Agents are human beings, just like us, and getting a good response from them simply requires some understanding on our part. 

So, how can we get into the mind of a Realtor? How can we suss out what’s likely to get them hot for what we’ve got, and what should we avoid saying, altogether?

In this episode, I’m diving into the top 3 objections LOs are faced with, and how to overcome them, once and for all.

"Don’t blame, criticize, or cuss agents out for rejecting you. That’s exactly what we do, every time a store clerk asks if we need anything." -Doren Aldana

Takeaways

• How to build a connection with top producers
  
  As the saying goes, birds of a feather flock together. How can we show Realtors that we’re in the same league as them? 

• How to come at a knee-jerk ‘no’ from a power position
  
  How can we fight the urge to crawl into a ball when we’re told ‘no’ and use rejection as a way to start a conversation? 

• What to say when we’re told to call back later
  
  So, we’ve been told to call back later. Is there a way to keep a top producer on the line just long enough to entice them?

There are times when fear can be helpful, but far too often, the fear we experience is based on our perceptions of what ‘could’ go wrong, and that holds us in place, too petrified to make any moves (let alone big, audacious ones that get us closer to our dreams!). 

How can we get better at distinguishing which fears serve us, and which are only holding us back? What can we do to embolden ourselves to push past our anxieties, either way? 

In this episode, I’m getting into the 3 ways fear stops us from reaching our full potential, and how to move beyond it for good. 

"As you abide in that vibration of faith and flow, you attract everything you need to see your dream be fulfilled." -Doren Aldana

Takeaways 

• The true perils of survival mode
  
  Are we showing up as our winner selves, or as our wimp selves? 

• How to safeguard our power, peace and prosperity
  
  How can we get out of the grind and into a place of flow and faith? 

• How to stop letting fear stop us
  
  Is there a way to break free from the habit of telling ourselves stories that give our power away?

Everyone with an ounce of ambition ‘wants’ to be successful, but our industry’s statistics speak for themselves: most won’t be. The truth is, wanting to be successful may be a starting point, but in isolation, it just ain’t enough. 

So, how can we stop thinking in terms of wanting to be successful, and turn that into a white-hot, can’t-live-without-it necessity? What’s the golden key to crack the code of turning half-baked interests into decisive action? 

In this episode, I’m explaining why ‘wanting’ to be successful can only get us so far, and what we should be doing, instead!

"We can’t change our reality until we face our reality." -Doren Aldana

Takeaways 

• Why we need to re-examine our desires
  
  No one feels compelled to eat a 5-course dinner if they’ve already eaten a Happy Meal. Are we famished enough to do what it takes to attain our biggest goals, or are we curbing our hunger with small-fry wins?  

• The danger of ‘softening’ our problems
  
  Are we tolerating mediocrity because we’ve got into the habit of telling ourselves it’s not ‘that’ bad?

• Why being interested just isn’t enough
  
  How can we expect to push through all our challenges if we’re interested in achieving our dreams, rather than being defiantly committed to making them a reality? 

We hear a lot about 'time management,' but the truth is, there is no way to manage time. All we can do is manage our activities within that time. 

So, how can we manage those activities better to ensure we're not only getting maximum results, but having fun while doing it? Where are our present to-do lists going so wrong, to the point of failing us? 

In this episode, I'm sharing how to get better at managing ourselves, so timing never has to stop us from reaching our full potential.

"It's not enough to fill your days with a bunch of tactics. You have to do the things that work." -Doren Aldana

Takeaways 

• How to start each day on the right foot
  
  We've all heard about the importance of a 'magic morning routine,' but what does that actually look like in practice? 

• Why we need to add an hour of POWER to our daily schedules
  
  Are we treating rainmaking activities like a luxury or a necessity? 

• How to pour more of our time into rainmaking
  
  Are we spending too much time on paper pushing? 

Even the most well-meaning, well-intentioned mortgage pro won’t be able to reach their dreams if they’re falling prey to stinkin’ thinking, so it’s imperative that we’re cultivating the mindsets of winners. 

The question is, how does a winner think? More importantly, where are the mediocre majority going so wrong, and what can we do to shift the way we approach the business? 

In this episode, I’m delving into the default excuses mortgage pros use that only hold us back from our full potential.

"Once you get your thinking aligned, it's just a matter of time before you get champion level results." -Doren Aldana

Takeaways 

• The 1 thing that keeps us on the hamster wheel indefinitely
  
  How can we banish the idea that ‘more money means more work’ from our lexicon altogether? 

• Why being ‘realistic’ is the first step towards mediocrity
  
  Why are we settling for ‘reasonable’ goals when it’s possible to create a life of magic?

• How to kick our concept of ‘greed’ to the curb
  
  Are we of the mind that attaining wealth is morally wrong?