Art of Mortgage Marketing

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3 Deadly Landmines That Cause Mortgage Pros to Work Longer and Harder for Less!

February 10, 2022

The mortgage industry is full of well-meaning, gifted LOs who end up kicked to the curb, and it’s all because they haven’t been able to avoid the landmines in our business. 


The question is, what are those landmines, and why do so many mortgage pros end up succumbing to them?


If these deadly mistakes are so common, is it even possible to avoid them altogether?


In this episode, I’m outlining exactly where those dangerous slip ups lie, so more LOs have the ability to not just survive, but thrive in this business . 


If you're not getting the results you want, chances are, your plan sucks. -Doren Aldana




  • Why a lack of plan is a ticking time bomb

    How can we expect to reach planet prosper if we don’t even have the roadmap to get there?


  • The only landmine deadlier than not having a plan

    Are we unwittingly sabotaging ourselves by having a bad plan in place? 


  • Why execution is everything

    So, you have a plan. The question is, are you working it?