Art of Mortgage Marketing

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The Top 3 Realtor Objections That Stop Most Mortgage Pros In Their Tracks (And How To Overcome Them)!

December 9, 2021

When we’re constantly faced with rejection, it’s easy to feel like all agents are primadonnas and difficult to work with, but that simply isn’t true. Agents are human beings, just like us, and getting a good response from them simply requires some understanding on our part. 


So, how can we get into the mind of a Realtor? How can we suss out what’s likely to get them hot for what we’ve got, and what should we avoid saying, altogether?


In this episode, I’m diving into the top 3 objections LOs are faced with, and how to overcome them, once and for all.


"Don’t blame, criticize, or cuss agents out for rejecting you. That’s exactly what we do, every time a store clerk asks if we need anything." -Doren Aldana





  • How to build a connection with top producers

    As the saying goes, birds of a feather flock together. How can we show Realtors that we’re in the same league as them? 


  • How to come at a knee-jerk ‘no’ from a power position

    How can we fight the urge to crawl into a ball when we’re told ‘no’ and use rejection as a way to start a conversation? 


  • What to say when we’re told to call back later

    So, we’ve been told to call back later. Is there a way to keep a top producer on the line just long enough to entice them?