Art of Mortgage Marketing

If you tend to root for the underdog, this story is sure to inspire you. With high interest rates, low inventory and sharply-shrinking revenue, Colin Shea was in a dark place. There was no light at the end of the tunnel in spite of his best efforts to fix the problem, except the distant hope that rates would go back to "normal" sometime soon.

 

Then, by divine orchestration, Colin saw one of our ads and booked a call. That was the pivot point that changed everything!

 

After landing on Planet Prosper, Colin went stratospheric (doubling his income in just 6 months) in spite of being in the most challenging market of his entire career. How did he pull off such an epic feat while his competition was dropping like flies? In this episode, Colin shares his inspiring true story, how he went from worrying about the "next deal" to winning like never before and being on track to having his best year yet with massive momentum.

 

So many people get wrapped in negativity - when the market’s down, they’re down. If you do 10-20 deals a month, that would put you in the top 1% in pretty much every super broker in the market. -Colin Shea

 

Three Things We Learned  

 

-Growing While Most Are Dying

Instead of regressing and stagnating, how do you actually progress, propel and expand?

 

-Realtor Super Bait

With everyone and their dog chasing after the same Realtors, how do you stand out?

 

-Secret to Sustained Success

It takes more than great mortgage mechanics to thrive in this business, even to survive. What’s the difference that makes the difference to become a top producer consistently?

 

If the thought of picking up the phone to call Realtors gives you the gag reflex, you're not alone. Most mortgage pros hate cold-calling Realtors, so you're in good company!

 

That being said, the reason you don't like making those calls is because you're doing it wrong. It's kind of like sex, if you don't like it, you're probably doing it wrong!

 

So, if you reach for that phone and your knees get wobbly, your palms get sweaty, and that phone feels like it weighs 1000 lbs, that's a symptom you're doing it the HARD WAY.

 

Chances are, you want to bring the swagger factor to your business, but on the inside you’re scared to be an annoying pest, feeling inadequate when it comes to your value proposition, and loathe being laughed off the phone.

 

If your confidence has gone down the drain, in a downward spiral of self-doubt and you just don't know how to get out of your own way, this episode is for you.

 

How do you go from being afraid of the phone to mastering it and turning it into your most profitable, MONEY-MAKING MACHINE?

 

In this episode, I share why you’re afraid of the phone, and the 3 keys to unshakeable, unstoppable call confidence.

 

We tend to resist that which we deem, presume and assume to be painful. -Doren Aldana

 

Three Things We Learned  

 

-Forge the diamond within you

It’s a tough market, but there are still plenty of deals to be had. How do you make sure the pressure makes you STUD instead of a dud?

 

-The key to call confidence

What does it take to become so self-assured with TOTAL CERTAINTY? It makes getting on the phone feel effortless and even fun.

-How to win the self-image game

Our businesses are a reflection of our inner world - our self-image. If we feel like an imposter, we’ll bring nothing but lack, limitation, and scarcity to the table. How do we shift into feeling secure, self-confident, and purpose-driven?

If you’ve been on the struggle bus ever since rates went up, this is just for you...

 

If you're like most mortgage pros right now, you’ve gone from making bank to scraping the bottom of the barrel, and you’re hunkering down waiting for rates to go back down to “normal.”

 

Here's the rub: your bills don’t care that it’s a "slow market" and if the outflow exceeds the inflow, we've got a problem. Come hell or high water, we've got to provide for our family. The question is, how do we win in this tough market?

 

Perhaps you're getting close to having to do something drastic, like throwing in the towel and going to look for 9-to-5 job. It doesn't matter how may so-called "solutions" you try, if you can't find one that works, eventually you're going to run out of tarmac. The struggle is real.

 

This is where Ben Davis found himself just 12 months ago -- struggling and desperate to find something that works to provide for his family. Then he took a chance and implemented our proven marketing system. In 6 months, he 4X'd his income, all without cold calling, buying crappy internet leads or kissing butts.

 

He’s gone from scraping the barrel to having to hire an assistant. What was his secret? How is he winning in this seemingly "un-winning" market?

 

In this episode, Ben joins me to talk about how he created such a massive breakthrough and how you can too by emulating his simple, yet powerful approach.

 

I went from not having that many prospects and not many applications to having way more than I started with. -Ben Davis 

 

Three Things We Learned  

 

-From squirt gun to fire hydrant

How was Ben able to create a pipeline of leads and high-quality deals when so many LOs are leaving the business?

 

-Getting the top-producing Realtors on board

No one wants to chase Realtors only to have them not give you the time of day. What can you do instead that actually works?

 

-How to break free from "Perfectionism Prison"

The root of perfectionism is a flawed belief that they have to be "great out of the gate", but that's simply not true. How can you get faster, bigger results with a "seek progress not perfection" approach?

Are you avoiding reaching out to Top-Producing Realtors because you think they won't give you the time of day?

 

Or do you just lack an effective "hook" to get their attention have them WANT to meet with you?

 

If so, this new podcast episode is for you!

 

If you start every day thinking, "there has to be a better way"... there is.

 

There are no merit badges for doing it the hard way. You can double or even triple your income in in the next 3-6 months, in spite of this "slow" market, as long as you follow these 3 really simple steps.

 

No more revenue rollercoaster.

 

No more feeling victimized by the market.

 

Best of all: no more waiting for crumbs to fall off the table from mediocre Realtors who don't have any business to send you.

 

It’s time to break out of worry prison and soar into the stratosphere with certainty and confidence.

 

How can you build up your pipeline in a down market? What "myth understandings" are keeping you from earning freedom money?

 

In this episode, I share how to become a BOOKING BEAST and take the shortest path to the CASH to win in ANY market (not just a "fair weather" market).

 

You’re just one VIP partner away from injecting massive momentum in your business. -Doren Aldana

 

Things We Learned  

 

-Becoming a market victor, not a market victim

Why hunker down and wait for the market conditions to improve when you can build a system that works in both fair and stormy market conditions?

 

-The single most profitable skill you can develop in your business

How do we stop wasting time on things that don’t bring us closer to earning sustainable freedom money?

 

-Replacing chump partners with champ partners

If you’re tired of doing all the pandering without getting paid, how do you tip things in your favor?

 

-Making your value proposition an EASY YES

Are you unwittingly repelling Realtors with your approach? Use this simple test to find out!

If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain…

 

When the deals start to dry up and the bills start stacking up, it’s hard not to worry. Here’s the problem: when we gripe about our business, we tend to make the problem worse, not better.

 

How do we get our mindset in check so we can show up powerfully and resourcefully to overcome any challenges we face? How do we turn these current market conditions into a massive opportunity to take market share?

 

In this episode, I talk about 3 steps you can take to stop worrying and start winning in ANY market. Let's GO!!!

 

As long as you’re complaining about the market, you’re giving your power away. -Doren Aldana

 

Things We Learned

 

-How to overcome any challenge

What's the secret to shift from feeling disempowered to feeling EMPOWERED, so you can power up your results?

 

-How to find peace in the midst of the storm

The mental shift that allows you to stop trying to control the things outside of your control and focus like a laser beam on the things you CAN CONTROL with peace and poise

 

-How to release negative energy

The proven technique for venting negative emotion without taking it out on yourself or your loved ones, so that hindering energy can release instead of remaining stuck inside you.

 

If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are, you're scaring Realtors away without even knowing it!

 

Think about it this way... 

 

If you’re presenting any semblance of selling, you’re going to be repelling. -Doren Aldana

 

Things We Learned  

 

- How to stop being seen as an Average Joe LO

Top producers can spot a loan leech miles away. How do you change your energetic frequency so they see you as a Welcome Guest vs. an Annoying Pest?

 

- How to transform Call Reluctance into Relaxed Confidence

How do you show up with that relaxed posture where you don’t need to convince, cajole, or persuade, you just simply ATTRACT?

 

- How to transmit TOTAL CERTAINTY

How do we eliminate "wobble words" that transmit UNCERTAINTY and make the shift to TOTAL CERTAINTY, where everything that comes out of our mouths is dripping with confidence and clarity?

 

- How to leverage the most powerful motivator known to man

What does it take to create a value proposition so powerful people would be crazy to turn it down? Discover the answer now... 

If top Realtors aren’t giving you the time of day, and they see you as an annoying pest instead of a welcome guest, I feel your pain.

 

Are you feeling stuck, wasting your time with the wrong Realtors who send you chaff (unqualified leads) instead of kernels (quality borrowers that close)?

 

If you are sick and tired of chasing and groveling for business?

 

What if you could knock the socks off a top producer, by WOWING them with an irresistible killer offer that's an "easy yes" value proposition?

 

In today's new podcast episode, you're going to learn how to do exactly that! Get ready to discover the "secret sauce" for getting top-producing Realtors totally addicted to you... in spite of the fact that they "already having a lender"!

 

To be a successful loan officer, you’ve got to be a successful marketer. -Kevin Bilberry

 

Three Things We Learned  

 

- Attract more Realtors with more fun, flow and finesse

How do you go from selling, persuading and chasing to ATTRACTING Realtors so you can have the "pick of the litter" and only work with the BEST agents who qualify?

 

- Become the IRREPLACEABLE SOLUTION

A lot of top-producing Realtors have holes in their marketing, and are hemorrhaging money and opportunity... especially in today's market. How can you swoop in to become their HERO such that they start sending you ALL their buyers?

 

- The ALL CHEESE, no whiskers approach

What’s the secret sauce to making FREEDOM MONEY for the rest of your life as an independent MLO, regardless of market conditions?

 

GUEST BIO

 

Kevin Bilberry is the CEO and head of product development at MoveTube. MoveTube has brought real estate search to your TV and made it fun. Head to http://myunfairadvantagesystem.com to sign up.

The current market has been a big challenge for most in the mortgage and real estate industry, but with the right strategies and the mindset, we can not just survive but THRIVE... and take market share like never before.

 

How do we work through the fear and overwhelm and use this pressure to propel us higher? How do we use this tough market to take market share while our competition is dropping like flies? How do we cultivate a winning identity and a winning strategy so we can win in ANY market, not just in a "fair weather" market?

 

It’s time to get comfortable being uncomfortable -- that's how champions roll!

 

In this episode, mortgage professional Colleen Doyle joins me as a speak guest to share how she literally doubled her income in just 2 months without making a cold call. Tune in and discover how Colleen used the power of showing up in her authentic self with a compelling Realtor attraction strategy, to prosper and propel her higher IN SPITE of this challenging market.

 

Making a switch is hard. -Colleen Doyle

 

Three Things We Learned  

 

- How to turn Frustration into Flying Higher

What steps can we take when we don’t get the traction we want? What can help put the power thrusters on so we soar higher than ever before?

 

- Breaking free from Comfort Zone Prison

How do we get out of our comfort zone to full our full potential? What does it take to expand out of our comfort zone and achieve our dreams?

 

- The wonders of a winning mindset

All momentum starts from within. When we change the root, we change the fruit.

 

 

Guest Bio

 

Colleen Doyle is a Mortgage Loan Specialist.  A native of northwest Ohio, Colleen attended St. Ursula Academy in Toledo, and is a graduate of The Ohio State University.  While living in Michigan, Colleen formed and owned a mortgage company that served the Michigan and northwest Ohio areas.

 

With over 15 years of experience, Colleen takes the time to learn each customer’s home buying goals and recommends the financing solutions that will best fit their needs.  She specializes in all aspects of mortgage financing including VA, USDA, FHA programs, as well as construction and Jumbo Loans.  She also has extensive experience assisting first-time buyers with successful mortgage financing programs.  Colleen provides personal, friendly service and expertise to her clients throughout the entire home loan process.  She lives in Toledo with her husband and children.

 

Visit https://colleendoyleloans.com/ 

Find Colleen on Facebook @colleendoyleloans

There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order to achieve champion-level goals, we need to have champion-level standards to match.

 

How do we identify the dissonance between our goals and our standards? What are the consequences of staying in our comfort zone that allow us to settle for mediocre standards that don't align with our highest values and ambitions?

 

In this episode, I talk all about how raising your standards will raise your results, how to step into the best version of yourself, and the 3 steps you can take to develop champion-level habits to achieve champion-level results. Let's GO!!!

Our standards are linked to our identity. -Doren Aldana

 

Three Things We Learned  

 

- Goals vs. Standards

What's the difference and why does it matter when achieving success in your life?

 

- The Power of Your Identity

How to upgrade the way we see yourself so you stop self-sabotaging and get fully-aligned to live your BEST LIFE NOW!

 

- Breakdown to Breakthrough
How to turn the pain in your life into a powerful force for growth that propels you into living your purpose with power, purpose and prosperity!

In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive.

 

Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition?

 

In this episode, I talk about the steps to turn pressure into profit and how pressure can help build a recession-proof business that will win in any season.

 

If you don’t have the pressure of the preparation, then you’re never going to have the diamond that the pressure creates. -Doren Aldana

 

Three Things We Learned  

 

- There is no success without pressure

Pressure builds character. How can we use it to get stronger, wiser, and sharper?

 

- Viewing pressure as preparation

Can viewing pressure as preparation and not agitation help leverage us for our own benefit? 

 

- The peril of blame-shifting

How can we take ownership and accountability for our faults and not shift the blame?