Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
Episodes
Thursday Mar 10, 2022
3 Success Principles That Separate The Top 1% Income Earners From All The Rest!
Thursday Mar 10, 2022
Thursday Mar 10, 2022
In our business, there are top earners, and there is everyone else…so what would it take to move from the latter to the former?
What is it that separates the champs from the chumps, and how can we start emulating the top 1%? What’s their secret sauce, and how can we get a hold of their recipe?
In this episode, I’m diving into the top 3 principles that allow the shining stars in our industry to prosper, so we can follow in their footsteps!
Rainmaking always pays better than paper pushing. -Doren Aldana
Takeaways
- How to THINK like a top earner
Are our dreams audacious enough to keep us inspired?
- The fool-proof formula for prosperity
What are the 3 things guaranteed to keep us fulfilled in every aspect of our lives?
- Why delegation is non-negotiable for one percenters
It’s one thing to fall under the 1% of income earners, but how can we put ourselves in a position to truly enjoy the fruits of our labor?
Thursday Feb 24, 2022
Thursday Feb 24, 2022
No one got into this business to be average, but most LOs slide down the path to mediocrity remarkably soon after getting started, and the majority of the time, that’s because of fear.
We aren’t always aware of it, but fear has the ability to stop us from achieving in all areas of life, business included, and if we don’t stop it in its tracks, it can completely sabotage our chances of success.
So, how do we kick that fear to the curb? Better yet, how do we identify when fear is what’s tripping us up in the first place?
In this second edition of my ‘Ask Me Anything’ series, I’m tackling your fear-based questions, so you can move beyond them, once and for all!
Own your winner’s identity and operate from a place of victory. -Doren Aldana
Takeaways
- How to position ourselves as winners when dealing with Realtors
Could our personalities be preventing more top producers from wanting to work with us?
- How to overcome call reluctance
Is there a way to pivot the way we think about prospecting, so instead of dreading it, we look forward to it?
- The key to a more consistent pipeline
Are we unwittingly sabotaging our pipelines by clinging to our comfort zones?
Thursday Feb 10, 2022
3 Deadly Landmines That Cause Mortgage Pros to Work Longer and Harder for Less!
Thursday Feb 10, 2022
Thursday Feb 10, 2022
The mortgage industry is full of well-meaning, gifted LOs who end up kicked to the curb, and it’s all because they haven’t been able to avoid the landmines in our business.
The question is, what are those landmines, and why do so many mortgage pros end up succumbing to them?
If these deadly mistakes are so common, is it even possible to avoid them altogether?
In this episode, I’m outlining exactly where those dangerous slip ups lie, so more LOs have the ability to not just survive, but thrive in this business .
If you're not getting the results you want, chances are, your plan sucks. -Doren Aldana
Takeaways
- Why a lack of plan is a ticking time bomb
How can we expect to reach planet prosper if we don’t even have the roadmap to get there?
- The only landmine deadlier than not having a plan
Are we unwittingly sabotaging ourselves by having a bad plan in place?
- Why execution is everything
So, you have a plan. The question is, are you working it?
Thursday Jan 27, 2022
5 Signs You’re Marketing Your Mortgage Business The Hard Way!
Thursday Jan 27, 2022
Thursday Jan 27, 2022
With a new year comes the opportunity to redefine our energies, and in 2022, I’m urging you all to adopt the energy of champions.
What would it take for us to believe we couldn’t fail this year? How can we get into the mindset that dictates success is not only achievable, but ours for the taking?
In this episode, I’m sharing how to start thinking like the WINNERS we’ve been called to be, so we can stop doing it the hard way, already!
"If you want to attract the 10s, you’ve got to BE a 10." -Doren Aldana
Takeaways
- How to break the cycle of meetings that go NOWHERE
How can we stop regurgitating the same-old, bare minimum speech every other LO is pitching and start showing Realtors the kickass value we bring to the table?
- 1 way to kick battery drainers to the curb, once and for all
How can we align ourselves with the A-players, so we’re never at the mercy of unreliable Realtors again?
- The truth about a rollercoaster income
Is it really normal to have an inconsistent income, or could that be a symptom of a poor game plan?
Thursday Jan 13, 2022
Thursday Jan 13, 2022
Stinkin’ thinkin’ only leads to stinkin’ results. When mediocre mind trash becomes the order of the day, even the most talented LOs will live a life of fruitless toil and frustration.
What are the most harmful lies we need to kick to the curb right now? How do we cut ties with struggle, strife and stress right at the source?
In today’s episode, I’m going to share how to stop feeding yourself mind trash, and adopt the thinking of champions and winners.
The fastest, surest path to mediocrity is being realistic or reasonable. -Doren Aldana
Takeaways
- The real reason you keep leaving money on the table for competitors to grab
How do we stop idling in the parking lot of mediocrity and get on the fast track to freedom money?
- How to stop paying tuition to the university of knowing nothing
What steps can we take to crack the code on more money and freedom?
- The mind blocks that make money elusive
Is there anything wrong with wanting wealth, financial abundance and earning more than we need?
Thursday Jan 06, 2022
Thursday Jan 06, 2022
For most mortgage pros, the very idea of relocating is enough to leave them shaking in their boots.
What would it take for us to feel confident enough in our abilities that even if we had to move across state lines, we would crush it? Is it possible to dominate it in a whole new market, from the moment we step foot on the new territory?
In this episode, I’m sharing how to not only move into a new market, but build a next-level pipeline while doing it.
"It's certainly very doable to reach your income goals in record time, as long as you’re doing it the smart way." -Doren Aldana
Takeaways
- How to pinpoint the top producers in a new market
How can we get started on our outreach to the top dogs before we’ve even arrived in their markets?
- How to work with the best and forget all the rest
Is there a way to bypass the low-producing Realtors in our market from the get go?
- The key to impressing Realtors in the first meeting
So, we’ve enticed top producers into a meeting. How can we ensure it all goes smoothly once we’re in the same room?
Thursday Dec 16, 2021
Thursday Dec 16, 2021
For many mortgage pros, not achieving has nothing to do with a lack of motivation and everything to do with not knowing where we’re going wrong.
So, what are our biggest, most common missteps? More importantly, what can we do to quit making them, altogether?
In this episode, I’m kicking off my brand spanking new Q&A series by answering your questions on how to stop being your own bottleneck.
"Get intentional about your strategies. You have to be like a sniper in your business, vs. someone who is just spraying and praying." -Doren Aldana
Takeaways
- What the fastest path to the cash is NOT
What well-meaning strategies are we implementing that are doing more harm than good?
- The key to using social media more effectively
Are blog posts and a ton of content really going to help us see results right here, right now, or should we be doing something else?
- How to step our game, stat
How can we stop settling for ‘good’ and charge forth towards great?
Thursday Dec 09, 2021
Thursday Dec 09, 2021
When we’re constantly faced with rejection, it’s easy to feel like all agents are primadonnas and difficult to work with, but that simply isn’t true. Agents are human beings, just like us, and getting a good response from them simply requires some understanding on our part.
So, how can we get into the mind of a Realtor? How can we suss out what’s likely to get them hot for what we’ve got, and what should we avoid saying, altogether?
In this episode, I’m diving into the top 3 objections LOs are faced with, and how to overcome them, once and for all.
"Don’t blame, criticize, or cuss agents out for rejecting you. That’s exactly what we do, every time a store clerk asks if we need anything." -Doren Aldana
Takeaways
- How to build a connection with top producers
As the saying goes, birds of a feather flock together. How can we show Realtors that we’re in the same league as them?
- How to come at a knee-jerk ‘no’ from a power position
How can we fight the urge to crawl into a ball when we’re told ‘no’ and use rejection as a way to start a conversation?
- What to say when we’re told to call back later
So, we’ve been told to call back later. Is there a way to keep a top producer on the line just long enough to entice them?
Thursday Dec 02, 2021
3 Ways Fear Holds Mortgage Pros Back From Achieving Their Dreams
Thursday Dec 02, 2021
Thursday Dec 02, 2021
There are times when fear can be helpful, but far too often, the fear we experience is based on our perceptions of what ‘could’ go wrong, and that holds us in place, too petrified to make any moves (let alone big, audacious ones that get us closer to our dreams!).
How can we get better at distinguishing which fears serve us, and which are only holding us back? What can we do to embolden ourselves to push past our anxieties, either way?
In this episode, I’m getting into the 3 ways fear stops us from reaching our full potential, and how to move beyond it for good.
"As you abide in that vibration of faith and flow, you attract everything you need to see your dream be fulfilled." -Doren Aldana
Takeaways
- The true perils of survival mode
Are we showing up as our winner selves, or as our wimp selves?
- How to safeguard our power, peace and prosperity
How can we get out of the grind and into a place of flow and faith?
- How to stop letting fear stop us
Is there a way to break free from the habit of telling ourselves stories that give our power away?
Friday Nov 26, 2021
Friday Nov 26, 2021
Everyone with an ounce of ambition ‘wants’ to be successful, but our industry’s statistics speak for themselves: most won’t be. The truth is, wanting to be successful may be a starting point, but in isolation, it just ain’t enough.
So, how can we stop thinking in terms of wanting to be successful, and turn that into a white-hot, can’t-live-without-it necessity? What’s the golden key to crack the code of turning half-baked interests into decisive action?
In this episode, I’m explaining why ‘wanting’ to be successful can only get us so far, and what we should be doing, instead!
"We can’t change our reality until we face our reality." -Doren Aldana
Takeaways
- Why we need to re-examine our desires
No one feels compelled to eat a 5-course dinner if they’ve already eaten a Happy Meal. Are we famished enough to do what it takes to attain our biggest goals, or are we curbing our hunger with small-fry wins?
- The danger of ‘softening’ our problems
Are we tolerating mediocrity because we’ve got into the habit of telling ourselves it’s not ‘that’ bad?
- Why being interested just isn’t enough
How can we expect to push through all our challenges if we’re interested in achieving our dreams, rather than being defiantly committed to making them a reality?