Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
Episodes
Thursday Aug 18, 2022
3 Simple Steps to Recession-Proof Your Mortgage Business
Thursday Aug 18, 2022
Thursday Aug 18, 2022
With all the inflationary indicators in the market, it’s clear that the mortgage gold rush is over and a recession is well on its way. Many loan officers are going to find themselves in scramble-mode - experiencing business turbulence, operating in a precarious position, and facing a whole lot of uncertainty.
How do you make sure you’re least and last affected by a downturn, not first and most?
Believe it or not, right now is the perfect time to prepare to take market share, and thrive and grow while everyone else is dropping flies. How do we build stability into our business and make it Parthenon stable?
In this episode, I’m going to share 3 ways to arm your business for a recession and build a rock solid foundation for you to enjoy whatever is happening in the market.
If you’ve noticed that you’ve been getting your ass kicked when it comes to your refi business dwindling and you’re in scramble mode, here are some words that will help you: never again. -Doren Aldana
Three Things We Learned
- Why many loan officers find themselves in a precarious position
Relying on one anemic aspect of the business makes us exceedingly vulnerable to market shifts, so what do we do instead? - How to avoid the worst of the downturn, and even thrive through it
What are the big mistakes that make you hyper-vulnerable to market downturns? - How to create a treasure trove of opportunity
How do we build a stable of rockstar Realtor partners?
Thursday Aug 04, 2022
The ”BIG 3” Realtor Objections That Stop Most LOs
Thursday Aug 04, 2022
Thursday Aug 04, 2022
Objections are a normal part of the game of business but unfortunately, many LOs let that pushback discourage them from taking further action.
What are the top objections mortgage professionals face, and how can we get past them?
In this episode, I present the various reasons why objections often stop mortgage professionals in their tracks and how to overcome them.
No event is good or bad except the meaning we add to it. -Doren Aldana
Three Things We Learned
- Why Realtors give us lame objections
What are the most common reasons real estate agents say "no" to us? - 5 big reasons why objections trip us up
What factors affect us when we get objections? - The ultimate value proposition for attracting top-producing Realtor partners
What offers make Realtors need us more than we need them?
Thursday Jul 21, 2022
How to Cultivate Massive Confidence to Close More Loans!
Thursday Jul 21, 2022
Thursday Jul 21, 2022
A lot of what’s happening right now is stealing our confidence - a massive market shift, low inventory, hyper-competition, margin compression and higher prices. It's becoming harder to do business, and many people are struggling to earn only a fraction of what they used to make.
Amid these challenges, what role does a high level of confidence play in keeping mortgage professionals in business?
In this episode, I discuss how you can cultivate massive confidence so you can close more deals.
"We build muscles by lifting weights heavier than what feels comfortable, heavier than what we're used to, and that’s how we step into the best version of ourselves." -Doren Aldana
Three Things We Learned
- What a lack of confidence looks like
How can you tell you lack confidence, and how can you fix it? - Three different ways we kill our own confidence
What kinds of thoughts and actions destroy our self-confidence? - Three keys to cultivating massive confidence
How can we build our self-confidence rather than destroy it?
Thursday Jul 07, 2022
Thursday Jul 07, 2022
A lot of people are struggling with the challenges in the marketplace from hyper-competition, income regression, to low inventory, and rising rates.
Understandably, many LOs are freaking out – they're working longer and harder for less, their net income has dropped considerably, or they’re having a hard time converting deals into contracts.
On the other side of this adversary, however, is an enormous opportunity because regardless of the condition, people will be getting into the market, moving up in the market, and getting divorced.
All those require transactions that might as well be transactions with your name on them! In this episode, I shed a brighter light on the number one reason why your income is going backwards and how to fix it, regardless of challenges in the market.
"If we’re entering into new domains, we are stepping out of our comfort zones. And when we step out of our comfort zones, we discover how much we need to learn." -Doren Aldana
Takeaways
- What's really causing your business to go backward
There are causes, and there are exacerbators. What’s the difference between both? - Why most LOs fail to attract Realtors
Why do most mortgage professionals get no-shows, BS excuses, and a high wall of distrust from Realtors? - How to build a recession-proof mortgage business
Why should you have a list of top-producing Realtors who need you more than you need them, adore you, and send you deals?
Thursday Jun 23, 2022
Thursday Jun 23, 2022
At a time when everyone is getting hit by the storm of a market shift, it's important to have a strong base of top-producing realtor partners, especially if you’re new to the game.
In this kickass Q&A session, I talk about the best and shortest way to get more transactions and master the purchase market when you don’t have a stable of 10-15 rockstar Realtors sending you all the business yet.
The shortest path to the cash is always going to be top-producing Realtor partners. -Doren Aldana
Takeaways
- How to get more Realtor referrals without cold calling
The importance of having a Realtor-attracting system, the right mindset, and the right posture. - How to build a rock-solid recession-proof business in the purchase market
What is the best way to build stability? Does diversification work? - How to stay motivated when things are tough
How do you induce motivation when you clearly lack it?
Thursday May 19, 2022
3 Killer Strategies for Winning More Deals in a Crazy Sellers’ Market!
Thursday May 19, 2022
Thursday May 19, 2022
In this crazy seller’s market, it’s safe to say that LOs are feeling the heat on a lot of fronts. Rates are going up, margin compression is the order of the day, inventory is crazy low and the refi gold rush is hitting the point of diminishing returns.
How do we get traction under these conditions and still build a solid recession-proof business?
In this episode, I’m going to share 3 peace-of-mind-inducing winning strategies that will still get you to planet prosperity even as market conditions get more challenging.
"In this crazy seller’s market, everyone is clamoring after the same Realtors because rates are going up, inflation is going up, and the refi boom is drying up." -Doren Aldana
Takeaways
- How to strategically guide clients to victory in a multiple offer scenario
What powerful steps can you take to get your buyers under contract even if they’re not the winning bidder? - High level marketing strategies to win over the best and brightest Realtor partners
To succeed in a seller’s market, we need a bench of top producing Realtor partners, but how do we prime them to want to work with us when so many LOs are clamoring for their attention? - Why helping Realtors get more listings will propel our businesses
What is the ultimate bait for winning buyer clients in this crazy market?
Thursday Apr 28, 2022
Thursday Apr 28, 2022
With inflation rates only continuing to rise, we're on the cusp of a situation where average mortgage pros are set to drop like flies, while only the true winners remain. Our only option is to insulate ourselves from the market…but how?
How can we position ourselves in such a way that it doesn't matter what's going on in the market, and we can excel regardless? Is there a way to protect ourselves from market conditions?
In this episode, I'm sharing how to stay afloat and thrive in absolutely any market.
"Whether you like it or not or know it or not, people are searching you online, so you can't afford to be lackluster about your marketing strategies." -Doren Aldana
Takeaways
- The importance of building a well-diversified, solid stable of top producing Realtor partners
How many top producer partners should we be aligned with, and how can we capture their attention in the first place? - How to build a 5-star reputation online
Having a reputation that precedes us will always be the key to success in any market, but how can we go about building one? - Why we need a multi-pillared, multimedia database marketing system in place
Transactions will continue to take place, regardless of the state of the market, so how can we ensure we're in front of consumers, no matter where they are?
Thursday Apr 14, 2022
Thursday Apr 14, 2022
With rising interest rates and low inventory today’s hot topics, many loan officers have begun to question how they’ll not just survive, but thrive in today’s economy, but what we should really be asking is, who cares about the economy?
How can we build rock-solid lending businesses that thrive in absolutely any market? More importantly, is it possible to do that without adding a ton of time and effort to our plates?
In this episode, you’re invited to a complimentary training session on how to supersize your business while working less, PLUS, how to do all that in any economy.
"Screw the economy: you can make it in any market!" -Doren Aldana
Takeaways
- How to stop pandering to below-average agents, once and for all
How can we build the confidence required to reach out to the top dogs, so we never need to deal with another low producer again? - Why a rockstar Loan Officer Assistant is the key to success
What would it take for us to stop trying to do it all and outsource, already? - How to increase our earnings per client
If we’re going to work, we might as well get rich, so why not reach for the plumpest, juiciest fruit from the get go?
Thursday Mar 31, 2022
Thursday Mar 31, 2022
The last few years have been incredible for mortgage pros, with the refi boom offering up an abundance of low-hanging fruit. However, when that fruit starts drying up, it’s time to start looking for our bounty elsewhere, and the best option available to us is the purchase market.
The problem is, now that we’ve become so accustomed to refis, many LOs just don’t know how to approach the purchase market anymore.
How can we make the necessary shift away from refis before it’s too late? What are the key differences between the refi and purchase markets, anyway?
In this episode, I’m sharing the tidbits you need to know about moving into the purchase space, no matter how long you’ve been relying on refi deals.
Pivoting from refi business to the purchase market is the equivalent of building the mansion of your dreams on a rock solid foundation, not quicksand. -Doren Aldana
Takeaways
- The unique benefits of the purchase market
What is it that makes purchase such a solid foundation for a business, in the first place?
- How to tell if you’re doing it the hard way
Is moving into the purchase space really as tough as most LOs make it out to be, or is that just a self-limiting belief we’ve bought into?
- 1 way to work smarter and faster
Does success in the purchase market have a ‘cheat code’?
Thursday Mar 10, 2022
3 Success Principles That Separate The Top 1% Income Earners From All The Rest!
Thursday Mar 10, 2022
Thursday Mar 10, 2022
In our business, there are top earners, and there is everyone else…so what would it take to move from the latter to the former?
What is it that separates the champs from the chumps, and how can we start emulating the top 1%? What’s their secret sauce, and how can we get a hold of their recipe?
In this episode, I’m diving into the top 3 principles that allow the shining stars in our industry to prosper, so we can follow in their footsteps!
Rainmaking always pays better than paper pushing. -Doren Aldana
Takeaways
- How to THINK like a top earner
Are our dreams audacious enough to keep us inspired?
- The fool-proof formula for prosperity
What are the 3 things guaranteed to keep us fulfilled in every aspect of our lives?
- Why delegation is non-negotiable for one percenters
It’s one thing to fall under the 1% of income earners, but how can we put ourselves in a position to truly enjoy the fruits of our labor?