Art of Mortgage Marketing

If top Realtors aren’t giving you the time of day, and they see you as an annoying pest instead of a welcome guest, I feel your pain.

 

Are you feeling stuck, wasting your time with the wrong Realtors who send you chaff (unqualified leads) instead of kernels (quality borrowers that close)?

 

If you are sick and tired of chasing and groveling for business?

 

What if you could knock the socks off a top producer, by WOWING them with an irresistible killer offer that's an "easy yes" value proposition?

 

In today's new podcast episode, you're going to learn how to do exactly that! Get ready to discover the "secret sauce" for getting top-producing Realtors totally addicted to you... in spite of the fact that they "already having a lender"!

 

To be a successful loan officer, you’ve got to be a successful marketer. -Kevin Bilberry

 

Three Things We Learned  

 

- Attract more Realtors with more fun, flow and finesse

How do you go from selling, persuading and chasing to ATTRACTING Realtors so you can have the "pick of the litter" and only work with the BEST agents who qualify?

 

- Become the IRREPLACEABLE SOLUTION

A lot of top-producing Realtors have holes in their marketing, and are hemorrhaging money and opportunity... especially in today's market. How can you swoop in to become their HERO such that they start sending you ALL their buyers?

 

- The ALL CHEESE, no whiskers approach

What’s the secret sauce to making FREEDOM MONEY for the rest of your life as an independent MLO, regardless of market conditions?

 

GUEST BIO

 

Kevin Bilberry is the CEO and head of product development at MoveTube. MoveTube has brought real estate search to your TV and made it fun. Head to http://myunfairadvantagesystem.com to sign up.

The current market has been a big challenge for most in the mortgage and real estate industry, but with the right strategies and the mindset, we can not just survive but THRIVE... and take market share like never before.

 

How do we work through the fear and overwhelm and use this pressure to propel us higher? How do we use this tough market to take market share while our competition is dropping like flies? How do we cultivate a winning identity and a winning strategy so we can win in ANY market, not just in a "fair weather" market?

 

It’s time to get comfortable being uncomfortable -- that's how champions roll!

 

In this episode, mortgage professional Colleen Doyle joins me as a speak guest to share how she literally doubled her income in just 2 months without making a cold call. Tune in and discover how Colleen used the power of showing up in her authentic self with a compelling Realtor attraction strategy, to prosper and propel her higher IN SPITE of this challenging market.

 

Making a switch is hard. -Colleen Doyle

 

Three Things We Learned  

 

- How to turn Frustration into Flying Higher

What steps can we take when we don’t get the traction we want? What can help put the power thrusters on so we soar higher than ever before?

 

- Breaking free from Comfort Zone Prison

How do we get out of our comfort zone to full our full potential? What does it take to expand out of our comfort zone and achieve our dreams?

 

- The wonders of a winning mindset

All momentum starts from within. When we change the root, we change the fruit.

 

 

Guest Bio

 

Colleen Doyle is a Mortgage Loan Specialist.  A native of northwest Ohio, Colleen attended St. Ursula Academy in Toledo, and is a graduate of The Ohio State University.  While living in Michigan, Colleen formed and owned a mortgage company that served the Michigan and northwest Ohio areas.

 

With over 15 years of experience, Colleen takes the time to learn each customer’s home buying goals and recommends the financing solutions that will best fit their needs.  She specializes in all aspects of mortgage financing including VA, USDA, FHA programs, as well as construction and Jumbo Loans.  She also has extensive experience assisting first-time buyers with successful mortgage financing programs.  Colleen provides personal, friendly service and expertise to her clients throughout the entire home loan process.  She lives in Toledo with her husband and children.

 

Visit https://colleendoyleloans.com/ 

Find Colleen on Facebook @colleendoyleloans

There’s a difference between goals and standards. Goals are results we want to achieve and standards are the process by which we achieve those goals. In order to achieve champion-level goals, we need to have champion-level standards to match.

 

How do we identify the dissonance between our goals and our standards? What are the consequences of staying in our comfort zone that allow us to settle for mediocre standards that don't align with our highest values and ambitions?

 

In this episode, I talk all about how raising your standards will raise your results, how to step into the best version of yourself, and the 3 steps you can take to develop champion-level habits to achieve champion-level results. Let's GO!!!

Our standards are linked to our identity. -Doren Aldana

 

Three Things We Learned  

 

- Goals vs. Standards

What's the difference and why does it matter when achieving success in your life?

 

- The Power of Your Identity

How to upgrade the way we see yourself so you stop self-sabotaging and get fully-aligned to live your BEST LIFE NOW!

 

- Breakdown to Breakthrough
How to turn the pain in your life into a powerful force for growth that propels you into living your purpose with power, purpose and prosperity!

In a tough market with even tougher competition, we’re all feeling the pressure to do more. However, a lot of people view pressure as something negative and not something that can help us and our businesses to grow and thrive.

 

Can pressure help us to push the needle of profit and performance? How can we use it to outdo our competition?

 

In this episode, I talk about the steps to turn pressure into profit and how pressure can help build a recession-proof business that will win in any season.

 

If you don’t have the pressure of the preparation, then you’re never going to have the diamond that the pressure creates. -Doren Aldana

 

Three Things We Learned  

 

- There is no success without pressure

Pressure builds character. How can we use it to get stronger, wiser, and sharper?

 

- Viewing pressure as preparation

Can viewing pressure as preparation and not agitation help leverage us for our own benefit? 

 

- The peril of blame-shifting

How can we take ownership and accountability for our faults and not shift the blame?

In the face of the current "market shift" with hyper-competition, low inventory, rising rates and inflation, most mortgage pros are struggling to survive let alone thrive.

 

Is there a fast, efficient, expedient way to grow your income in the face of this market storm, so you can win in any market--not just a fair weather market?

 

In this episode, newbie LO Austin Klein shares his inspiring true story: how we went from ZERO to HERO... from being on the struggle bus, steeped in stress and sleepless nights, on the verge of failure, to multiplying his income seven-fold in just 6 months in the face of this market shift... without the hell of cold calling.

 

The biggest is never taking one. -Austin Klein

 

Three Things We Learned  

 

- Work SMART, not hard

When we crack the code on how to work smarter, not just harder, it's like upgrading from the shovel to the excavator.

 

- Feel the fear and do it anyway

Fear holds us back from decisive action (striking when the iron is hot), and if we give in to it, we give our power away. How do we cultivate the courage necessary to create our BEST LIFE?

 

- Why you should be patient with a sense of urgency

Being impatient is a great way to lose our peace and losing our peace is a great way to self-sabotage our success. How can we be patient with the process and at the same time, passionately pursue our purpose?

 

Guest Bio

Austin Klein is a Loan Officer with PrimeLending , a national mortgage lender making the home loan process simple.

Find Austin on LinkedIn @Austin Klein

If you’re facing constant rejection from Realtors, it’s natural to get frustrated. In a market where everyone and their dog is chasing after the same agents, we need to be able to stand out to ensure that we attract them vs. repel them.

 

How do we get Realtors to not only give us the time of day, but actually get them eager to work with us? How can total confidence help us to achieve what we want?

 

In this episode, I talk about why most mortgage pros repel realtors rather than attract, and why having the right approach is so important to your success.

It is a combination of confidence, certainty and humility that’s compelling. -Doren Aldana

 

Three Things We Learned  

 

-Certainty transference
How believing in ourselves and having confidence in what we have to offer transfers to the hearts and minds of our prospects, and why selling ourselves on our selves is the first step to attracting top-producing Realtor partners.

 

-Having a champion identity
How does living in our champion identity help empower us to our dreams?

 

-How to spruce up your value proposition
How do we stand out from the crowd and ensure that our value proposition is unique and compelling?

The mortgage industry is filled with myths and alot of times, mortgage professionals are not aware about the truth. Believing these myths can have a negative impact on our success.

 

How do we understand these myths and ensure we don’t fall victim to it? How do we increase our awareness in the industry and use it to propel us forward?

 

In this, I dive into the 5 myths most mortgage professionals believe that stunts growth and the impacts of believing these myths.

Myths will erode, corrode and undermine your income potential and your power to produce. -Doren Aldana

 

Three Things We Learned  

 

-Think about the marketing business
When we begin to focus and acknowledge that we’re in the marketing business as mortgage professionals, changes occur that help us grow.

 

-How to win in any market
Cultivate and condition yourself to thrive regardless of market conditions. What can we do to win in any market and not just a fair weather one?

 

-The limiting belief that a higher income means harder work
Many people are of the belief that higher income means that you need to work harder which is not true. Can we work smarter without working harder?

As mortgage professionals, we want to be able to succeed all the time and not just in a fair weather market. That isn’t so easy if we do not have the proper skills.

 

What are some of the skills we need to be able to expand and succeed regardless of market conditions, rates and competition? How can we grow our businesses in the face of all these challenges?

 

In this episode, I talk about the top 3 profitable skills you need to know to be able to succeed in any market, how to become the best version of yourself so that you can grow your pipeline and scale regardless of market conditions.

Chances are you’ll see an immediate shift in your ability to boost your income with just one identity shift. -Doren Aldana

 

Three Things We Learned  

 

• High level Realtor attraction
  One of the most important things to do as a mortgage professional is attracting top producing Realtors. What are some of the ways to get them to work with us?
  
  
• The power of being a merchant of certainty
  Developing a skill set to be able to determine what your client needs is imperative. How do we serve our people at the highest level?
  
  
• The importance of coaching
  How does coaching elevate our knowledge and can it give us new perspectives?

Agents are dealing with a market shift right now, and a lot of the low hanging fruit in the market has already been picked. Agents are looking for something more but are using the slow market as an excuse to not go out and get it.

 

How do we build our businesses on a solid foundation so that it brings in consistent income regardless of the market? What allows us to win in a shifting market?

 

In this episode, I discuss how to turn a slow market into an unstoppable success, what allows success in any market and how to do more with less to get optimal results.

If you have the wrong strategy, it doesn’t matter how long or hard you work, it’s not going to fix the problem. -Doren Aldana

 

Three Things We Learned  

 

• Spending less time on the things that are not working
  How do we cut off the things that are less productive, and work on the things that produce optimal results?
  
  
• How to get more out of referrals
  Identifying referral partners isn’t enough. How do we nurture these partners to ensure growth?
  
  
• Building the dream team
  Champions surround themselves with champions. How do we build a dream team of champions so that we can uplift each other and provide value?

We all want to be in control of our businesses and watch them thrive, but with the current market shift, a lot of people are failing to meet their mark and doing more with less seems like a far-fetched idea.

 

How can we regain control and take the helm and steer our businesses toward success? Can we push the needle of profit and performance regardless of the market?

 

How can we be the least and last affected by the market downturns rather than being the first and most?

 

In this episode, I discuss 3 simple steps to help you thrive in 2023 and beyond and how to be successful in any market.

Knowing what you want is the first step. -Doren Aldana

 

Three Things We Learned  

 

• Defining our success
  The concept of thriving differs from person to person. How do we figure out what it means to us?
  
  
• How to get aligned
  How do we align our goals and habits?
  
  
• Why it’s critical to be specific about what we want
  What can we do to create clarity around our goals?