Art of Mortgage Marketing

Tired of feeling like you’re grinding uphill with concrete blocks on your feet in your business? I know that frustration all too well.

 

Perhaps you’ve been putting in massive amounts of time, energy, and money only to see meager results in return. You and I both know, that's a special kind of suck.

 

Those are all symptoms of doing it the hard way. But here's the good news...

 

By harnessing the power of LEVERAGE, you can start closing more deals better, faster, easier than you ever thought possible.

 

If you're going to a gunfight, you don't want to be wielding a butter knife - you want to be rolling out the tanks! If you're digging the foundation for a skyscraper, you don’t want to be using a shovel, you want an excavator.

 

That’s leverage - something we could all use right now. With rising rates, inflation, hypercompetition, margin compression, and everyone and their dog chasing after the same Realtors, it’s been a tough couple of years. Leverage is a potent and powerful way to become bulletproof in the face of brutal market conditions.

 

How do we stop spinning our wheels and start seeing massive momentum? In this new episode, I share 8 powerful "leverage hacks" that will allow you to close more deals with less time, energy, money, and stress. Let's dive in…

 

With leverage, you can build a business that sets you free instead of enslaving you. -Doren Aldana 

 

Things You'll Learn From This Episode:

 

-How to go from being seen as a "annoying pest" to "welcome guest" and create an impression of value with every interaction

-How to trigger an endless chain of awesome with every single deal you close

-The power of creating loyalty by providing illuminating clarity

-How to rid your business of dinosaur, Dark Age approaches that leak leverage

-How to shift from paper pushing to rainmaking activities

-How to build a system-based business vs. a YOU-based business

-How to turn decades into days by leveraging tried and true strategies

Ever wished there was a way to ramp up your revenue without relying on Realtors? You’re definitely not the only one. After almost 2 decades of working with mortgage pros, and I’ve heard the same grumbling over and over again.

 

Perhaps you’re tired of the drama and trauma of working with mediocre, flakey, disloyal Realtors. It’s hard to muster up the will to work with energy vampires let alone face rejection after rejection with nothing to show for all your efforts.

 

Many LOs think Realtors are the necessary evil in their business, but it doesn’t have to be that way.

 

Working with Realtors can actually be richly rewarding and even fun, and I’m about to share how you can make that your reality.

 

Could the "yuck" you feel when it comes to working with Realtors be self-inflicted and how do you turn that around? How do you get more juice from the squeeze so it's more motivating and fulfilling? In this episode, I share why most LOs don’t like working with Realtors and how to fix it.

 

You’ll also learn; 

• How to remove the "gunk" that’s keeping you from connecting with the right Realtors

• The knee-jerk "buyer defense" mechanism that's causing most Realtors to resist your overtures and how to elicit trust, build rapport and establish a solid connection instead

• How to eliminate "wobble words" from your vocabulary and transmit a clear frequency of certainty and confidence that attracts the right Realtors and repels the wrong ones

• The secret to getting more results, revenue and referrals with less time and effort

• How to go from pandering to picking and choosing who you want to work with

 

If you're coming out of a year you never want to repeat again, you've come to the right place. If you NEVER want to go back to the suck of spinning your wheels and living in I-can't-afford prison, I’m going to share the "secret sauce" to increasing your income by at least $100,000, while working SMARTER not harder.

 

Winning happens when losing is no longer an option. If you feel like you've gotten to that point, by God's grace, your hustle and our proven system, 2024 will be your year to soar!

 

How do you build a simple, success-certain plan to at least DOUBLE your income this year? In this episode, I share the simple 3-step plan to do exactly that without inflicting yourself with the hell of cold calling, begging, bribing, kissing butts or buying crappy internet leads. Let's dive in….

 

Rather than just focusing on your champion-level ambition, focus on the champion-level process, routines and habits. -Doren Aldana 

 

Three Things We Learned  

 

-Why setting small "realistic" goals is the surest way to be mediocre

How do we set a Big, Hairy, Audacious vision for the year that inspires BIG energy to produce BIG results?

 

-Why pursuing happiness doesn't work, and why practicing happy habits does!

What does it take to install the kind of habits that make success almost inevitable?

 

-Why being complacent and softening the problem is the death rattle to success

How to harness the power of your "Fed Up" threshold to create an unprecedented breakthrough and take your business to the NEXT LEVEL!

If you’ve been waiting for the light at the end of the high-interest rate tunnel, you’re going to love this…

 

There are positive signs of change all over the economy. With rates and inflation dropping, a refi boom is coming to a town near you. That means more demand, more referrals and more refi revenue… FINALLY!

 

No doubt, the next refi boom is the surge everyone’s been waiting for, but what if rates and market conditions didn’t matter to you at all? What if you didn’t have to freeze in cold water, hoping for the next wave and going broke while you wait, and create waves on demand instead?

 

Picture this: you have a business so solid, you are perfectly primed to prosper and entirely impervious to interest rates. You own your marketing, instead of being owned by the market. Your wagon’s not hitched to mediocre, middle of the road Realtors, but you’re aligned with market-dominating, top producers who continue to win in the face of any storm.

 

That’s what happens when you stop being a wave rider and become a systems-builder. You get to make freedom money regardless of rates, inventory, inflation, or competition.

 

What are the 3 key steps to maximizing your profits when the next refi wave hits, and more importantly, how do you win while you wait?

 

In this episode, we’re going to talk about how to position yourself to benefit first and most from the next refi boom, and how to prosper right now while you prepare.

 

As rates go down, there’s going to be a bigger pool of people who will definitely want to hear from you, and will have an advantage to refinance. -Doren Aldana

 

Things You'll Learn From This Episode:

-Create your own waves on demand

Instead of signing up for the suck of being a once-in-a-while refi wave surfer, how do you transform into a consistent system-builder where you can create "waves on demand"?

 

-The Holy Grail of Communication

If I had to choose one method to communicate with prospects, past clients and referral partners, what would it be? 

 

-Right person, right message, right time

How do we knock it out of the park with message that resonates with your audience?

 

 

If you tend to root for the underdog, this story is sure to inspire you. With high interest rates, low inventory and sharply-shrinking revenue, Colin Shea was in a dark place. There was no light at the end of the tunnel in spite of his best efforts to fix the problem, except the distant hope that rates would go back to "normal" sometime soon.

 

Then, by divine orchestration, Colin saw one of our ads and booked a call. That was the pivot point that changed everything!

 

After landing on Planet Prosper, Colin went stratospheric (doubling his income in just 6 months) in spite of being in the most challenging market of his entire career. How did he pull off such an epic feat while his competition was dropping like flies? In this episode, Colin shares his inspiring true story, how he went from worrying about the "next deal" to winning like never before and being on track to having his best year yet with massive momentum.

 

So many people get wrapped in negativity - when the market’s down, they’re down. If you do 10-20 deals a month, that would put you in the top 1% in pretty much every super broker in the market. -Colin Shea

 

Three Things We Learned  

 

-Growing While Most Are Dying

Instead of regressing and stagnating, how do you actually progress, propel and expand?

 

-Realtor Super Bait

With everyone and their dog chasing after the same Realtors, how do you stand out?

 

-Secret to Sustained Success

It takes more than great mortgage mechanics to thrive in this business, even to survive. What’s the difference that makes the difference to become a top producer consistently?

 

If the thought of picking up the phone to call Realtors gives you the gag reflex, you're not alone. Most mortgage pros hate cold-calling Realtors, so you're in good company!

 

That being said, the reason you don't like making those calls is because you're doing it wrong. It's kind of like sex, if you don't like it, you're probably doing it wrong!

 

So, if you reach for that phone and your knees get wobbly, your palms get sweaty, and that phone feels like it weighs 1000 lbs, that's a symptom you're doing it the HARD WAY.

 

Chances are, you want to bring the swagger factor to your business, but on the inside you’re scared to be an annoying pest, feeling inadequate when it comes to your value proposition, and loathe being laughed off the phone.

 

If your confidence has gone down the drain, in a downward spiral of self-doubt and you just don't know how to get out of your own way, this episode is for you.

 

How do you go from being afraid of the phone to mastering it and turning it into your most profitable, MONEY-MAKING MACHINE?

 

In this episode, I share why you’re afraid of the phone, and the 3 keys to unshakeable, unstoppable call confidence.

 

We tend to resist that which we deem, presume and assume to be painful. -Doren Aldana

 

Three Things We Learned  

 

-Forge the diamond within you

It’s a tough market, but there are still plenty of deals to be had. How do you make sure the pressure makes you STUD instead of a dud?

 

-The key to call confidence

What does it take to become so self-assured with TOTAL CERTAINTY? It makes getting on the phone feel effortless and even fun.

-How to win the self-image game

Our businesses are a reflection of our inner world - our self-image. If we feel like an imposter, we’ll bring nothing but lack, limitation, and scarcity to the table. How do we shift into feeling secure, self-confident, and purpose-driven?

If you’ve been on the struggle bus ever since rates went up, this is just for you...

 

If you're like most mortgage pros right now, you’ve gone from making bank to scraping the bottom of the barrel, and you’re hunkering down waiting for rates to go back down to “normal.”

 

Here's the rub: your bills don’t care that it’s a "slow market" and if the outflow exceeds the inflow, we've got a problem. Come hell or high water, we've got to provide for our family. The question is, how do we win in this tough market?

 

Perhaps you're getting close to having to do something drastic, like throwing in the towel and going to look for 9-to-5 job. It doesn't matter how may so-called "solutions" you try, if you can't find one that works, eventually you're going to run out of tarmac. The struggle is real.

 

This is where Ben Davis found himself just 12 months ago -- struggling and desperate to find something that works to provide for his family. Then he took a chance and implemented our proven marketing system. In 6 months, he 4X'd his income, all without cold calling, buying crappy internet leads or kissing butts.

 

He’s gone from scraping the barrel to having to hire an assistant. What was his secret? How is he winning in this seemingly "un-winning" market?

 

In this episode, Ben joins me to talk about how he created such a massive breakthrough and how you can too by emulating his simple, yet powerful approach.

 

I went from not having that many prospects and not many applications to having way more than I started with. -Ben Davis 

 

Three Things We Learned  

 

-From squirt gun to fire hydrant

How was Ben able to create a pipeline of leads and high-quality deals when so many LOs are leaving the business?

 

-Getting the top-producing Realtors on board

No one wants to chase Realtors only to have them not give you the time of day. What can you do instead that actually works?

 

-How to break free from "Perfectionism Prison"

The root of perfectionism is a flawed belief that they have to be "great out of the gate", but that's simply not true. How can you get faster, bigger results with a "seek progress not perfection" approach?

Are you avoiding reaching out to Top-Producing Realtors because you think they won't give you the time of day?

 

Or do you just lack an effective "hook" to get their attention have them WANT to meet with you?

 

If so, this new podcast episode is for you!

 

If you start every day thinking, "there has to be a better way"... there is.

 

There are no merit badges for doing it the hard way. You can double or even triple your income in in the next 3-6 months, in spite of this "slow" market, as long as you follow these 3 really simple steps.

 

No more revenue rollercoaster.

 

No more feeling victimized by the market.

 

Best of all: no more waiting for crumbs to fall off the table from mediocre Realtors who don't have any business to send you.

 

It’s time to break out of worry prison and soar into the stratosphere with certainty and confidence.

 

How can you build up your pipeline in a down market? What "myth understandings" are keeping you from earning freedom money?

 

In this episode, I share how to become a BOOKING BEAST and take the shortest path to the CASH to win in ANY market (not just a "fair weather" market).

 

You’re just one VIP partner away from injecting massive momentum in your business. -Doren Aldana

 

Things We Learned  

 

-Becoming a market victor, not a market victim

Why hunker down and wait for the market conditions to improve when you can build a system that works in both fair and stormy market conditions?

 

-The single most profitable skill you can develop in your business

How do we stop wasting time on things that don’t bring us closer to earning sustainable freedom money?

 

-Replacing chump partners with champ partners

If you’re tired of doing all the pandering without getting paid, how do you tip things in your favor?

 

-Making your value proposition an EASY YES

Are you unwittingly repelling Realtors with your approach? Use this simple test to find out!

If you've been struggling to get traction and build your pipeline in this tough purchase market, I feel your pain…

 

When the deals start to dry up and the bills start stacking up, it’s hard not to worry. Here’s the problem: when we gripe about our business, we tend to make the problem worse, not better.

 

How do we get our mindset in check so we can show up powerfully and resourcefully to overcome any challenges we face? How do we turn these current market conditions into a massive opportunity to take market share?

 

In this episode, I talk about 3 steps you can take to stop worrying and start winning in ANY market. Let's GO!!!

 

As long as you’re complaining about the market, you’re giving your power away. -Doren Aldana

 

Things We Learned

 

-How to overcome any challenge

What's the secret to shift from feeling disempowered to feeling EMPOWERED, so you can power up your results?

 

-How to find peace in the midst of the storm

The mental shift that allows you to stop trying to control the things outside of your control and focus like a laser beam on the things you CAN CONTROL with peace and poise

 

-How to release negative energy

The proven technique for venting negative emotion without taking it out on yourself or your loved ones, so that hindering energy can release instead of remaining stuck inside you.

 

If you’ve been trying to crack the code on attracting Realtor partners and failing, this insight will instantly turn things around, because chances are, you're scaring Realtors away without even knowing it!

 

Think about it this way... 

 

If you’re presenting any semblance of selling, you’re going to be repelling. -Doren Aldana

 

Things We Learned  

 

- How to stop being seen as an Average Joe LO

Top producers can spot a loan leech miles away. How do you change your energetic frequency so they see you as a Welcome Guest vs. an Annoying Pest?

 

- How to transform Call Reluctance into Relaxed Confidence

How do you show up with that relaxed posture where you don’t need to convince, cajole, or persuade, you just simply ATTRACT?

 

- How to transmit TOTAL CERTAINTY

How do we eliminate "wobble words" that transmit UNCERTAINTY and make the shift to TOTAL CERTAINTY, where everything that comes out of our mouths is dripping with confidence and clarity?

 

- How to leverage the most powerful motivator known to man

What does it take to create a value proposition so powerful people would be crazy to turn it down? Discover the answer now...