Refis are a great add-on to our revenue streams, but thanks to the low rates we've seen over the past few years, too many LOs have based their entire business on just one activity.
What are mortgage pros risking by putting all their focus on a refi? Could a refi-based business be harming MORE than our professional lives? If relying on refi is such a bad idea, where should we be channeling our energies?
In this episode, I'm diving into the top 5 ways refi holds us back from bigger, more consistent results in our businesses and beyond.
"Set up your business so you have a military freight ship that allows you to weather ANY storm, at ANY time, in ANY economy." -Doren Aldana
How to quit pinning all our hopes on 'good weather'
Refis are great when rates are low, but is it wise to hope for smooth sailing? How can we build a BARGE to withstand any storm, instead?
What makes Refis less FUN
Sure, refis can make us money and save our clients a buck, but are they life-changing? Which aspect of the business can help us make a real impact?
How Refis hold us back from a recession-proof business
How can we grow consistently in any market- and is it possible to keep having fun while doing it?
As any LO will know, breaking into the business isn’t easy, and many of us have ended up in survival prison at some point along the way. The question is, how do we bust out of that and shift into freedom for GOOD?
How can we create a more stable income for ourselves, so we never have to wonder where our next deal is coming from again? How can we invest in ourselves to the point where we show up as champions every single day?
In this episode, Accutrust Mortgage Broker, James Petrick shares how he went from survival to “thrival” in only 2 months.
"Unprecedented results don't happen by accident, they happen by design." -Doren Aldana
How to partner with our market’s top Realtors
The sad truth is, most Realtors already have their dream team of lenders. How can we break into the inner circles of our markets’ elite players and get a piece of the pie?
How to overcome our fears of making bold investments in ourselves
How can we quit thinking in terms of what we’ll lose by pouring into ourselves with coaching, and start thinking about everything we have to GAIN?
How to shift our focus to the activities that matter most
How can we stop getting sucked into low-income-producing activities, and where should we be putting our efforts instead?
James Petrick is a loan officer at Accutrust Mortgage, passionate about what he does. James enjoys nothing more than being of service to his clients and partners alike and lives by the idea that when you love what you do, you’ll never work a day in your life.
We tend to think it takes several years before we start making decent money in this business, which is why most newbies get chewed up and spat out before they ever get their business off the ground. However, that couldn’t be further from the truth!
How can we bypass the slow grind up the 20-story staircase and just press the "P" button on the elevator, so we can get straight to making PROSPERITY money right from the get go? What are the common barriers we’re most likely to deal with as a newbie, and how can we kick them down in advance?
In this episode, Main Street Home Loans Consultant, Brett Clark shares how he went from not even knowing the mortgage industry EXISTED, to consistently producing $3M+ month in volume in just 3 months.
"Pay attention to your mindset. You can have all the tools but without wanting to reach your goals, you won't." -Brett Clark
How to make powerful connections with Top Realtors without calling
When nobody knows who we are or how much experience we have, how can we get them to trust us with their clients?
How to take control of our brands, right out of the gate
Our companies are usually telling us to do the stuff that worked 20 years ago, but that stuff just doesn't work anymore! How can we take control of our careers and position ourselves on a trajectory of prosperity from day one?
Why knowing our WHY is mission critical to our success
It's not enough just to "want more money" - that is rarely enough to drive us to success. How can you find your PURPOSE that will propel to rise above the ground and accomplish the EXTRAORDINARY?
Guest Bio -
Brett Clark is a home loans consultant at Main Street Home Loans. A US Army Veteran, Brett got into the mortgage industry after completing his MBA in early 2021- and despite not even knowing the industry existed until recently, his drive, passion, and perseverance have all culminated in his unbelievable success. Brett is passionate about serving his clients and partners at the highest level, so he can make a bigger impact on more people.
The path to prosperity isn’t a tough one to walk if we know which steps to take. The only problem is, most people don’t know what those steps are.
What does a foolproof journey to success look like, and what can we do to emulate it, starting TODAY? Is it possible to fast-track the process without putting in a ton of extra time, energy, and effort?
I’m sharing the 5 best-kept secrets of success in this episode, GUARANTEED to take mortgage pros to the next level.
"Don’t do the minutiae of the building of your business: be the architect." -Doren Aldana
Why it’s VITAL to celebrate prosperity in advance
Can we really expect to live lives of abundance when all our energy is centered on lack and despair?
How to get better at creating value in our absence
How can we quit getting muddled up in minutiae and get on the path to sipping Mai Tais while making money?
The truth about paying ourselves first
Sure, it’s important to pay ourselves first financially, but how can we pour more into ourselves ENERGETICALLY?
Success is an easy enough concept on paper: it's the one thing we all want. However, when it comes to making it a reality, it's not always clear-cut. What is it that makes mortgage pros so great at overcomplicating their approach?
How can we simplify our strategies so we can make our dreams a reality without adding unnecessary steps to the mix? Could cutting out the complexity actually improve our results?
In this episode, I share how elegant simplicity can get us working less, making more, and having a whole lot of fun along the way.
"Come back to the fundamentals that will get you to your income goals faster and easier." -Doren Aldana
Why buying leads is a bad idea Why waste a ton of time and money sifting through gravel, looking for diamonds?
Why internet leads should only ever be an add-on Does putting all our focus on smaller prizes really sound like a good idea?
How saving a buck trying to DIY comes at a price Getting it right ain't an easy code to crack, so why take the risk of getting it wrong and adding another hurdle to the mix?
Every prudent mortgage professional knows that we’re on the brink of a market shift. As the seller’s market shifts into a buyer’s market, you want to position yourself ahead of the storm.
You have to build a stable of top-producing VIP Realtor partners who see you as irreplaceable and indispensable. But how do we do this without begging, chasing, or cold calling? How can we breeze past the brush-offs, and escape being the last-resort LO who gets all the crappy deals?
In this episode, I share a new training that will help you attract top-producing Realtor partners, and why it’s the most powerful tool you can possess in today’s market.
"In this rising interest rate environment, you have to be proactive and preemptive. You don’t want to be wishing you had built your purchase business, you want to be glad you did." -Doren Aldana
How to attract agents by solving current market pain points
Realtors want pre-approved buyers and motivated sellers. How can we solve this problem using cutting-edge technology, and put ourselves head and shoulders above the competition?
The most valuable thing we can provide to Realtors
A solid marketing strategy is a mission-critical must but many agents don’t have it. How does the Unfair Advantage system provide a stack of awesome they can’t get anywhere else?
How to put yourself in a power position with top-producing agents
If you’re sick and tired of chasing Realtors, you have to attract them with an irresistible value proposition. How do we create the ultimate bait that puts us in the power position?
The internet is bursting at the seams with advertisements for mortgage marketing coaching, but as we know, not all programs are created equal. The problem is, sorting the good from the bad isn’t always easy.
Trying to figure out which coaching program to pick is overwhelming, and that’s before any of the hard work begins! How can we get better at discerning the magnificent from the mediocre?
What do the most effective coaching programs have that others lack, and how can we pinpoint those features before wasting a ton of time and money on an ineffective product?
In this episode, I share the checklist we should all consult before committing to a coaching program.
"Ask yourself if your coach’s life is worthy of emulation." -Doren Aldana
Three Things You'll Learn In This Episode
The elegance of simplicity
Why sign up for anything needlessly complicated? Wouldn’t it be a lot more painless to go for the simple solution?
Why quality beats quantity, every time
Is it worth using a system that can only guarantee poor quality leads that take an insane amount of time and effort to convert?
Why we should look to programs that prioritize attracting over chasing
Sure, cold calling worked 20 years ago, but how effective are caveman strategies in the age of technology?
Many mortgage pros fall short of making their dreams come true, but that doesn't mean they're not good at what they do. More often than not, failure is a symptom of the beliefs we tell ourselves.
We can have the best marketing strategies in the business, but without the mindset to match, we're going to be held in place, trapped on the proverbial hamster wheel. The problem is, many of us don't know which beliefs are holding us back.
What are we telling ourselves, day after day, that's keeping us from our full potential? How do we get to the root of our negative thoughts, to stop them from doing more damage?
In this episode, I'm sharing the most commonly held beliefs that hold LOs back from making their dreams a reality.
"Your subconscious mind is what governs your habits and ultimately your results, be careful with what you tell yourself." -Doren Aldana
How to kick impostor syndrome to the curb, for good!
How can we stop believing we’re not good enough, so we can step into the confidence and competence required to make our dreams a reality?
Why we need to quit telling ourselves success comes at a price
How will we ever feel compelled to put in the hard yards when we’re constantly telling ourselves success is a burden?
Why doing it all on our own only hurts us
What’s the likelihood of attracting top talent who allow us to step into the rainmaker position when we’re hung up on micromanaging every move?
Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.