Art of Mortgage Marketing

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Why “Good” is the Mortal Enemy of Great and How to Avoid the Trap of Complacency

January 21, 2021

Thanks to crazy low rates and being deemed an essential service in the face of the pandemic, our industry is faring far better than most, and there’s no denying that we’ve been blessed with an avalanche of awesome. However, if we want to take advantage of all this, we simply can’t afford to be complacent.


It’s easy to feel secure when we’re in a place of relative comfort, but the truth is, being comfortable will never truly fulfill us. We’re seeking greatness, and that requires us to push past our self-imposed limits.


How can we get over the short-lived contentment that comes with comfort, and start pushing for more? What can we do to motivate ourselves for greatness when all our material goals have already been met?


Most importantly, is it possible to do all of the above without doing it the hard way?

In this episode, I’m sharing why ‘good’ holds us back from great, and what we can do to break the shackles of so-called comfort.


"The problem with settling for ‘good’ is we start to compromise and coddle our comfort zone." -Doren Aldana

Three Things You'll Learn In This Episode


  • How to jump off the time-for-money treadmill: 

    Are we building practices that require our undivided time and attention or are we building businesses that can set us free? 


  • Why busting out of the comfort zone is non-negotiable: 

    Everyone wants to achieve independence, autonomy, and freedom. The question we need to ask ourselves is, are we willing to step out of our comfort zones and do what it takes? 


  • How to quit ‘making do’ and start making HISTORY: 

    Are our dreams audacious enough that we have no other option than to step into our champion selves and make them a reality?