Art of Mortgage Marketing

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How to Pivot from Refi to Purchase the SMART WAY - Without Buying Leads or Cold Calling!

March 31, 2022

The last few years have been incredible for mortgage pros, with the refi boom offering up an abundance of low-hanging fruit. However, when that fruit starts drying up, it’s time to start looking for our bounty elsewhere, and the best option available to us is the purchase market

 

The problem is, now that we’ve become so accustomed to refis, many LOs just don’t know how to approach the purchase market anymore. 

 

How can we make the necessary shift away from refis before it’s too late? What are the key differences between the refi and purchase markets, anyway?

 

In this episode, I’m sharing the tidbits you need to know about moving into the purchase space, no matter how long you’ve been relying on refi deals. 

 

Pivoting from refi business to the purchase market is the equivalent of building the mansion of your dreams on a rock solid foundation, not quicksand. -Doren Aldana

 

Takeaways 

 

  • The unique benefits of the purchase market
    What is it that makes purchase such a solid foundation for a business, in the first place? 

 

  • How to tell if you’re doing it the hard way
    Is moving into the purchase space really as tough as most LOs make it out to be, or is that just a self-limiting belief we’ve bought into? 

 

  • 1 way to work smarter and faster
    Does success in the purchase market have a ‘cheat code’?