Art of Mortgage Marketing

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How to Generate the Highest-Quality, Most Qualified Online Mortgage Leads (For Just $1.78 per Lead)… Without Facebook! w/Brian Diez

January 14, 2020

One of the biggest challenges mortgage pros experience is creating a healthy pipeline of leads without breaking the bank. Previously, Facebook has generally been the best way to do this, but that’s rapidly changing to our disadvantage in some markets. What are the benefits of using Google Adwords to generate leads? Why are Adwords leads more motivated and likely to take action? 

On this episode, mortgage originator, entrepreneur and media buyer, Brian Diez, shares how he "Cracked the Adwords Code" to generate better quality, more motivated leads at a fraction of the cost.

Change in the marketplace means there is opportunity for those prepared to adapt. -Brian Diez  


  • When market changes happen, our success will be defined by our willingness to adapt. 

  • Google allows us to channel pre-existing demand. With Facebook advertising, we’re spending money to create demand.  

  • The first step to generating leads on Adwords is building an authority site, a website other sites are linking back to. 

At the start of the show, Brian shared how he got started and how he adapted to the financial meltdown, and how he got started with Google Adwords. Next, we talked about some of the key changes on Facebook that are making it hard to advertise successfully on the platform, and how to start setting up the pieces for successful Adwords campaigns. We also discussed how to create business stability through diversity and why we shouldn’t be reliant on only one digital platform to generate leads.  

We also discussed:

  • What’s causing the much-feared Facebook ban and how to avoid it.
  • Why Google is a great alternative or supplement to Facebook for quality lead generation
  • The value of partnering with a credit repair company
  • and much more 


Guest Bio 

Brian Diez is a certified media buyer, mortgage originator, best selling author, and owner of US Credit Advocate. To learn more about his Adwords program, visit