Art of Mortgage Marketing

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5 Ways Mortgage Pros Make Success More Complicated and Difficult Than It Needs to Be (And How to Cut The Crap With Elegant Simplicity)

May 20, 2021

Success is an easy enough concept on paper: it's the one thing we all want. However, when it comes to making it a reality, it's not always clear-cut. What is it that makes mortgage pros so great at overcomplicating their approach? 


How can we simplify our strategies so we can make our dreams a reality without adding unnecessary steps to the mix? Could cutting out the complexity actually improve our results? 


In this episode, I share how elegant simplicity can get us working less, making more, and having a whole lot of fun along the way.


"Come back to the fundamentals that will get you to your income goals faster and easier." -Doren Aldana





  • Why buying leads is a bad idea
    Why waste a ton of time and money sifting through gravel, looking for diamonds? 


  • Why internet leads should only ever be an add-on
    Does putting all our focus on smaller prizes really sound like a good idea? 


  • How saving a buck trying to DIY comes at a price
    Getting it right ain't an easy code to crack, so why take the risk of getting it wrong and adding another hurdle to the mix?