Art of Mortgage Marketing

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5 Reasons Why Relying on REFIs is BUSINESS SUICIDE (and What To Do Instead)

June 24, 2021

Refis are a great add-on to our revenue streams, but thanks to the low rates we've seen over the past few years, too many LOs have based their entire business on just one activity.


What are mortgage pros risking by putting all their focus on a refi? Could a refi-based business be harming MORE than our professional lives? If relying on refi is such a bad idea, where should we be channeling our energies? 


In this episode, I'm diving into the top 5 ways refi holds us back from bigger, more consistent results in our businesses and beyond.


"Set up your business so you have a military freight ship that allows you to weather ANY storm, at ANY time, in ANY economy." -Doren Aldana




  • How to quit pinning all our hopes on 'good weather'

    Refis are great when rates are low, but is it wise to hope for smooth sailing? How can we build a BARGE to withstand any storm, instead? 


  • What makes Refis less FUN

    Sure, refis can make us money and save our clients a buck, but are they life-changing? Which aspect of the business can help us make a real impact


  • How Refis hold us back from a recession-proof business

    How can we grow consistently in any market- and is it possible to keep having fun while doing it?