Art of Mortgage Marketing

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5 Reasons Why Most Mortgage Pros Hate Working With Realtors (And How to Fix It)

April 15, 2021

For many LOs, the prospect of working with Realtors is nothing more than a necessary evil, but it doesn’t need to be that way. Wouldn’t it be great to partner with Realtors who not only impact our business, but inject more fun and fulfilment into our world?


One of the inevitable facts of life is that not everyone’s energies will gel with our own, so at some point we’ll all run into Realtors who do no more than drain our batteries. However, if we fine-tune our strategies, we can keep those interactions minimal.


How can we start connecting with the RIGHT Realtors? Is there a way to attract them without sorting through the hordes of agents whose goals and energies will never align with ours?


In this episode, I share how to create stronger, more enjoyable partnerships with the right Realtors.


"The dream picture for most mortgage pros is never having to deal with Realtors, but working with Realtors can be an absolute joy if we’re working with the right ones." -Doren Aldana





  • Why we need to quit offering Realtors the bare minimum

    Could we be making ourselves easily replaceable by having a not-so-unique value proposition? 


  • The importance of nipping entitlement in the bud

    How can we stop thinking in terms of what Realtors can do for us, and start thinking about what WE can do for THEM


  • Why failing to plan is planning to fail

    Why meander in the wilderness unarmed, naked and entirely reliant on HOPE? Wouldn’t it be great to KNOW where we’re going?