Art of Mortgage Marketing

Art of Mortgage Marketing header image 1

5 Pillars of Lead Gen Every Mortgage Pro Needs to Know

February 11, 2021

When it comes to lead gen, LOs aspiring for greatness tend to want to make the most audacious moves possible. However, this might just be the one time we want to play it safe and start simple.

Implementing a range of lead gen pillars in our businesses is the only way to stay prosperous no matter what’s going on in the market, but if we’re not starting with the low-hanging fruit, we may end up dangling from a 24-foot ladder. 

Which lead gen pillars should we avoid until we know we’ve got a solid foundation? Does starting small mean accepting average, or is it possible to make big moves while sticking to the basics? 

In this episode, I share how to expand our pipelines WITHOUT taking on too much, too soon. 

"The goal is to work smarter, not harder. Why grind your buns off in the staircase when you can go to the elevator and press ‘P’ for penthouse?" -Doren Aldana

Three Things You'll Learn From This Episode

  • How our most basic resource can be our most profitable one: 

    Every single person in our personal network has their own SOI (Sphere of Influence), so what’s stopping us from taking advantage?

  • Who to partner with for MAXIMUM results: 

    If we’re dealing with partners, we might as well have the ones who send us the most deals. Which category of Realtors is most likely to do that, and how can we connect with them?

  • Why local organic search should be a priority for ambitious mortgage pros: 

    How can we expect to stand out to would-be leads if we’re not the top-ranking, top-positioned LO in our market?