Art of Mortgage Marketing

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5 Keys To Winning Consistently, Regardless of Low Inventory Rising Interest Rates and Crazy Competition

April 8, 2021

A ton of mortgage pros are shaking in their boots right now, and that’s because they’ve pinned all their hopes and dreams on just ONE aspect of the business. We could spend dwelling on why that was a massive mistake, but the question remains: what now?


What’s next for LOs who have channeled all their energies into the refi boom? Is there a way to come back from this?


What can we do to diversify our businesses now, before it’s too late?


In this episode, I share how to shift into CONSISTENT success by hopping off our one-legged stools for good.


"Too many people are sitting on one-legged stools with 50, 60, 70, 90% refi business. In a rising interest rate environment, that is an absolute death rattle to your business." -Doren Aldana

Three Things You'll Learn In This Episode


  • How to make the most of the purchase market

    Are we investing enough time in our purchase business, or are we leaving a ton of money on the table?

  • How to differentiate from the masses

    Do we have a unique selling proposition that distinguishes us from everyone else? How can we decipher what separates us from the herd?

  • The key to building SUSTAINABLE stability through diversification

    How do we diversify our business without adding a ton of extra responsibilities to our plate and doing it the hard way?