Art of Mortgage Marketing

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5 Deadly Marketing Mistakes That Cause You To Bleed Profits (And How To Avoid Them)

February 4, 2021

It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears.

As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge that and adjust our strategies accordingly, we’ll never reach the goals we’ve set for ourselves.

The problem is, most LOs just don’t know what they don’t know. Where have we been going wrong until now, and what does audacious, effective, and result-driven marketing look like? How can we kick our efforts up a notch and blast our businesses to new heights?

In this episode, I’m sharing the 5 most common marketing mistakes in the mortgage business, and what we can do to make sure they never happen again. 

"Success comes from your ability to market effectively." -Doren Aldana  


  • Why marketing is the NUMBER ONE component of a booming business: 

    Why would any ambitious mortgage pro want to be the ‘best-kept secret’ in their market? 

  • The importance of working ON our businesses, rather than IN them: 

    Sure, we’ll make a living by working in our businesses, but why stop there? Wouldn’t we rather make a fortune?

  • Why chasing isn’t a marketing strategy: 

    Does chasing after partners, hoping they’ll toss us any spare bones really sound like the path to industry dominance?