Art of Mortgage Marketing

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5 BIG Reasons Why You’re Not Getting Enough Realtor Referrals (And How to Fix It)!

September 2, 2021

There’s no faster way for LOs to grow their business than by partnering with top-producing Realtors. However, as many mortgage pros know, that can feel like a mammoth task. 

 

What is it that’s stopping us from building strong relationships with top Realtors, and what can we do about it? How can we go from feeling like a loan leech to coming at agents from a power position where we hold the cookie?

 

In this episode, I’m delving into what’s holding agents back from stepping into their best season yet, so they can kick those barriers to the curb, for good! 

 

"You can have it exactly the way you want it, if you don’t settle." -Doren Aldana

 

 

Takeaways 

 

  • How to crack the code of the words that WORK

    The right ‘hook’ for top producers ain’t ‘great service’ and it’s DEFINITELY NOT ‘great rates’...so what is it?

 

  • How to position ourselves as welcome guests (rather than annoying pests!)

    Are we showing up attractive, or are we grovelling at the feet of Realtors, begging for crumbs? 

 

  • The key difference between loan hawkers and problem solvers

    Are our strategies making us easily replaceable in the eyes of top producing agents?