Art of Mortgage Marketing

Art of Mortgage Marketing header image 1

3 Critical Skills Every Mortgage Pro Needs to Master for Success

July 17, 2019

Often, mortgage professionals don’t reach their full potential, purely because they aren’t following the right steps. What steps should you be taking to ensure you achieve the success you deserve? How do you go beyond lead generation and start converting more effectively? On this episode, I’m sharing the 3 critical skills every mortgage professional needs to master for success.



Remember: lead generation isn’t just about quantity. It’s about quality. -Doren Aldana



  • Lead generation is the first crucial step you must take to success. Make sure your leads are fruitful, and concentrate on quality over quantity.

  • The quickest way to give yourself a pay raise is by doubling your effectiveness in lead conversion. Learn the words that elicit trust, and assert your influence.

  • You are the source of your business and the results you receive. Focus on your own self-leadership and hold yourself accountable.


At the start of the episode, I outlined that it’s vital to master lead generation. However, I also mentioned that without great conversion processes in place, lead generation isn’t enough to boost your business. I suggested looking to Realtors for referrals, and shared how to connect with the top producers in the industry.


We also covered:

  • Cultivating success habits
  • Affirming your value and potential to yourself
  • The relevance of the people you associate with


Success comes from the effective habits you maintain over a sustained period. Focus on optimizing your effectiveness and strive for quality over quantity, every time. You’re capable of achieving greatness, but you have to believe that of yourself. You are the source of your success- it’s time to take the first steps towards your future.