Art of Mortgage Marketing

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3 Common Mortgage Marketing Practices That Are a Complete Waste of Time and Money!

September 23, 2021

Most of the time, LOs fail to reach their full potential because they’re unwittingly choosing to do things the hard way. That said, it’s surprisingly easy to slip into bad habits that hold us back, and that’s why so many mortgage pros get mediocre results. 


What are the most common mistakes we’re making, and how can we root them out, for good? Why are we falling for so-called ‘strategies’ that only waste our time and money in the first place?


In this episode, I’m sharing 3 mistakes mortgage pros make on the regular, so we never have to make them again! 


"Stop getting caught up in the ‘follow the herd’ mentality. The very nature of the herd is they do what average people do and get what average people get!" -Doren Aldana




  • Why internet leads in isolation are a recipe for disaster
    Are internet leads ever our best bet? 


  • Why BLOGGING could be holding us back from bigger, faster results
    Is it worthwhile doing all the minutiae of a weekly blog or social media post if we’re not getting immediate results? 


  • 1 Thing to remember before running paid ads
    When is it a good idea to forego paid advertising, and what should we be doing instead?